Blog
What I wish someone had explained to my clients before their first video project: the budget, the choice of format, the brief. Written for company directors, not for filmmakers.
Latest article · 15 September 2026 · 3 min read
YouTube isn't another social network, it's a video search engine. What that changes for a small company, what to put on it, and the pace you can actually keep up.
Read the article1 September 2026 · 4 min read
From the first conversation to the finished film: how long each stage lasts, what stretches a timeline, and what compresses it. With a dated commitment on the first cut.
18 August 2026 · 3 min read
The questions to ask, the warning signs, and what actually matters in a portfolio. An honest guide, including the reasons you might want to rule us out.
12 August 2026 · 4 min read
Most corporate videos disappoint for a reason that has nothing to do with the picture: nobody decided what they were for. How to frame the brief before you shoot.
12 August 2026 · 4 min read
The right length is not a property of the video, it is a property of the place it will be watched. Benchmarks per channel, and one rule that never fails.
12 August 2026 · 4 min read
A good brief fits on one page: objective, audience, channel, expected action, constraints. What to tell your producer, and what is a waste of everyone's time.
8 September 2026 · 3 min read
What sets a product video apart from an ad, the right length, where to publish it, and why the best sales argument is still your product filmed doing its job.
25 August 2026 · 3 min read
Before, during, after: how a trade show becomes three video campaigns instead of one expense that ends when the doors close.
12 August 2026 · 4 min read
You know you should be doing video, but which one first? A simple way to decide based on your objective, not on this season's trend.
12 August 2026 · 5 min read
The most convincing video a small company can produce, and the easiest to get wrong: choosing the client, asking the questions, avoiding the traps.
12 August 2026 · 4 min read
What a candidate is actually looking for: the daily reality of the role, their future colleagues, somewhere they can picture themselves. Honesty as a hiring strategy.
12 August 2026 · 4 min read
The first three seconds, the subtitles, the face on screen: what makes a video watched rather than scrolled past in a feed.
12 August 2026 · 4 min read
Your podcasts, webinars and interviews contain weeks of posts. How to pull short formats out of them that stand up on their own.
12 August 2026 · 4 min read
Locations, people, permissions, schedule: what we ask clients to prepare before the shooting day, and why each item matters.
12 August 2026 · 4 min read
For some formats your phone is enough, on three conditions: light, sound, stability. What a small company can do alone, and when to hand it over.
12 August 2026 · 5 min read
Why quotes for “the same video” differ by a factor of ten, the four items that explain all of it, and the questions to ask before you compare two proposals.
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